Qualitative
Moderating of Focus Groups &
In-Depth Interviews (IDIs)
In-Depth Interviews (IDIs)
Bertram Group enhances standard qualitative methods with projective techniques and visual imagery to evoke responses that reside below the surface of a respondent’s conscious thinking.
Methodologies are custom designed for each project and may be applied at a central research facility, by telephone, online, or at ethnographic sites, such as medical facility, home, office/work site or retail store.
- Analysis and
reporting reflect a management
decision-maker
perspective, based on 15 years of experience with a major
pharmaceutical
manufacturer and leadership roles on the marketing research supplier side.
Project Examples:
|
Early concept screening Product positioning Message / journal / detail testing Business development assessments Direct to consumer promotion Resource deployment |
New formulations / dosages Rx sampling Packaging / labeling Consumer / patient satisfaction Rx to OTC switch Attitudes, Trial, Usage(ATU) |
Respondent Audiences:
|
Pharmaceutical / Biotechnology Benefits Consultants Animal Health |
Managed care pharmacy directors Pharmacy benefits managers Veterinarians |
Clients:
|
Pharmaceutical / Biotechnology Benefits Consultants Animal Health |
Power Tool Manufacturers Consumer Package Goods Private Foundations |